Airbnb has partnered with VisitBritain to launch a £1 million “Best of British” fund, aimed at supporting local tourism initiatives and empowering small-scale accommodation providers across the UK. The initiative is designed to strengthen community-led tourism while helping hosts create more authentic and memorable guest experiences.
With grants of up to £100,000 available, the fund represents a major opportunity for Airbnb hosts — particularly those operating outside major cities — to invest in growth, innovation, and sustainability.
What Is the “Best of British” Fund?
The fund has been created to support projects that:
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Boost local tourism economies
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Encourage sustainable and responsible travel
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Promote authentic, locally rooted experiences
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Support small businesses and independent hosts
Rather than focusing on large hotel groups or mass tourism, the initiative prioritises community-driven projects that highlight what makes different parts of the UK unique.
How Airbnb Hosts Can Benefit
For UK Airbnb hosts, this fund opens up several exciting possibilities. Successful applicants may use funding to:
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Improve or upgrade existing Airbnb properties
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Develop local experiences or tours for guests
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Promote regional attractions and hidden gems
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Invest in sustainability initiatives such as energy efficiency
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Support collaborations with local businesses
This is especially valuable for hosts in rural areas, coastal towns, and emerging destinations that don’t always receive the same tourism attention as major cities.
Why This Matters for UK Hosts
The launch of the “Best of British” fund signals a broader shift in Airbnb’s strategy — one that places greater emphasis on:
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Sustainable tourism
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Local economic impact
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Responsible hosting
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High-quality guest experiences
As regulation increases and competition grows, hosts who can demonstrate community value and unique local appeal are likely to stand out. This fund provides a pathway to do exactly that.
A Push Beyond Major Cities
One of the key goals of the initiative is to drive tourism beyond overcrowded urban centres. This aligns with growing traveller demand for quieter, more meaningful stays — whether that’s countryside retreats, heritage towns, or lesser-known coastal locations.
For hosts operating outside London, Manchester, or Edinburgh, this could mean increased visibility, stronger bookings, and long-term growth opportunities.
Final Thoughts
The Airbnb and VisitBritain “Best of British” fund represents a rare opportunity for UK hosts to access meaningful financial support while strengthening their local tourism ecosystem.
For hosts willing to think creatively — beyond just accommodation — this initiative could help transform listings into full experiences that benefit both guests and communities.
As the short-term rental market matures, investment, innovation, and local authenticity are becoming key drivers of success.
