Top Airbnb Pricing Tools Reviewed: PriceLabs, Beyond & Wheelhouse

Setting the right price for your Airbnb listing is one of the most critical factors affecting occupancy, revenue, and long-term profitability. But manually adjusting rates based on season, demand, events, and competitor moves can get overwhelming — especially for hosts managing multiple properties.

That’s where pricing tools come in. These platforms use data and algorithms to help hosts optimise rates dynamically, taking the guesswork out of pricing. In this review, we take an in-depth look at three of the most popular pricing tools used by Airbnb hosts in 2025–2026:

  • PriceLabs

  • Beyond (Beyond Pricing)

  • Wheelhouse

We’ll explore what each tool does best, where they fall short, and which type of host they’re best suited for.

📌 1. PriceLabs — Best for Customisation & Advanced Data Control

Overview:
PriceLabs is one of the most widely used dynamic pricing tools in the short-term rental industry. It connects with most PMS and channel managers and offers deep customisation options.

Pros

  • Highly customisable pricing strategies: You can set rules for minimum stays, discounts, and seasonal adjustments.

  • Data-driven forecasts: PriceLabs uses real-time market trends and historical data to suggest optimal rates.

  • Good for multi-listing hosts: Works well if you manage several properties.

  • Frequent updates: Airbnb, VRBO, and PMS integrations are regularly updated.

Cons

  • Steeper learning curve: The dashboard can feel overwhelming for beginners.

  • May require manual tweaks: Highly flexible but sometimes needs fine-tuning to avoid over/underpricing.

Best For

Hosts who want full control of their pricing rules and aren’t afraid to dig into detailed settings for maximised revenue.

📌 2. Beyond (Beyond Pricing) — Best for Simplicity & Set-and-Forget Hosting

Overview:
Beyond (formerly Beyond Pricing) is often considered the gold standard for simple, automated pricing. It’s designed to require minimal input from the host.

Pros

  • Easy setup: Quick onboarding with minimal configuration.

  • Transparent pricing logic: Users can see why price suggestions change.

  • Great for hands-off hosts: Removes most manual adjustments from pricing decisions.

  • Strong market data: Uses booking demand, travel trends, and local events to adjust rates.

Cons

  • Less customisation: Fewer fine-tuning options compared to PriceLabs and Wheelhouse.

  • May not fit niche properties: Unique listings may need more tailored pricing than Beyond offers.

Best For

Hosts who prefer simplicity and automation — especially smaller portfolios or those new to dynamic pricing tools.

📌 3. Wheelhouse — Best for Balance of Automation & Control

Overview:
Wheelhouse sits between PriceLabs and Beyond in terms of features — offering automation while still giving hosts meaningful control.

Pros

  • User-friendly interface: Cleaner and easier to navigate than many tools.

  • Smart automation with control: Hosts can choose automated strategies or override prices when needed.

  • Good analytics dashboard: Insights on performance, trends, and upcoming events.

  • Strong for urban and event-driven markets: Performs well where demand fluctuates frequently.

Cons

  • Fewer integrations than PriceLabs: Some PMS sync options may be limited depending on your tech stack.

  • More basic than price labs for advanced rule sets: Custom pricing rules are less granular.

Best For

Hosts who want a balanced approach, offering solid automation without losing the ability to influence pricing.

🧠 Side-by-Side Comparison

Feature PriceLabs Beyond Wheelhouse
Ease of Setup ⭐⭐ ⭐⭐⭐ ⭐⭐⭐
Automation ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐
Customisation ⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐
Analytics/Dashboards ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐
Best For Experienced hosts & large portfolios Beginners & hands-off hosts Mid-size portfolios with a need for balance

💡 How to Choose the Right Tool for Your Airbnb Business

Here’s a quick guide based on your needs:

✔ You’re new to dynamic pricing

Go with Beyond — it’s easy, automated, and works without much setup.

✔ You manage multiple listings

PriceLabs is worth the investment if you want detailed control and rules.

✔ You want automation with flexibility

Wheelhouse offers a great middle ground with strong reporting and control.

💰 Pricing & Value Considerations

Most pricing tools charge a percentage of revenue per listing. While this may seem like an added cost, dynamic pricing often pays for itself by boosting occupancy and nightly rates — especially during peak demand and event periods.

Before committing, you can usually start with:

  • Free trials

  • Demo sessions

  • Setup support from the pricing tool provider

📈 Final Thoughts

Dynamic pricing tools are no longer optional for competitive Airbnb hosts — they’re becoming essential. With travellers booking earlier and demand shifting faster than ever, tools like PriceLabs, Beyond, and Wheelhouse can help UK hosts maximise revenue and reduce pricing guesswork.

Each has its strengths:

  • PriceLabs for customisation and data enthusiasts

  • Beyond for automation and simplicity

  • Wheelhouse for a balanced, user-friendly experience

Choosing the right tool isn’t just about features — it’s about finding the one that fits your hosting style, portfolio size, and revenue goals.

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